Pharma SFA & Stockist Secondary Sales Software

The batch is in four systems and traceable in none.

YOUR SFA APP

Counts calls, not custody

It knows the MR visited. It has no idea which batch the stockist actually holds.

YOUR STOCKISTS' SOFTWARE

A hundred islands

Every stockist runs their own package — secondary sales arrive as monthly emails, if at all.

YOUR ERP

Stops at the CFA gate

Primary despatch is booked; expiry returns arrive two years later as a fight about numbers.

YOUR AI TOOL

Reports but can't act

It charts expiry exposure. Someone still has to move the stock that's ageing.

The batch number travels with every transaction.

From CFA to stockist to chemist counter — batch and expiry ride on every despatch, order and return, which is what makes recalls a query and expiry claims a reconciliation.

CFA → CHEMIST

ON THE RECORD

Three people. One data model.

ONE DATA MODELseen by the field rep

The expiry write-off was preventable.

Sensegrounded in your records · audited

Which batches will expire before they sell through — and where should they move?

Seventeen batches breach 90-day expiry at current offtake. Eleven can clear if moved to faster territories this week; six need a liquidation scheme. Grounded in batch expiries, stockist stock and sell-through rates.

Draft transfer plan → approve Show the 17

Every pharma distribution problem has an address.

YOU NEEDxMatix Answers With

Chemist & stockist beats, offline ordersField SalesExplore xMatix Field Sales →

Batch, expiry & recall traceabilityInventory & WarehouseExplore xMatix Inventory →

Stockist ordering & secondary visibilityCommerce & PortalsExplore xMatix Commerce →

Bonus schemes & expiry claimsRewardsExplore xMatix Rewards →

Collections & credit controlSales & FinanceExplore xMatix Sales →

GST, e-invoice & booksFinance & AccountingExplore Finance & Accounting →

Pharma SFA and stockist secondary sales, in depth.

Pharma sales in India runs on two clocks: the medical representative's beat through chemists and stockists, and the expiry date printed on every batch. Most pharma companies have software for neither — MR call reports in diaries or spreadsheets, stockist secondary sales arriving as a monthly email. Pharma SFA and stockist secondary sales software puts both on one record: planned, geo-verified chemist and stockist calls, orders captured offline with bonus schemes priced by rule, and stockist stock and sell-through with batch and expiry on every line. This is not wholesale billing software for a pharma distributor's counter; it is the system a pharma brand and its stockist network share, with GST invoicing in the same books.

The MR's beat, measured as it happens

Reps work a planned chemist and stockist beat with geo-verified visits, see outstanding invoices before the order conversation starts, capture orders offline in market lanes with no signal, and record collections against invoices. Coverage and strike rate come from the visits themselves rather than a self-reported tracker.

Stockist secondary sales, by batch

The stockist runs a real operation — stock with batch and expiry, portal ordering at negotiated terms, expiry-return and scheme claims settled from line-level evidence — and the brand's visibility of secondary sales is a by-product of that operation. Every unit carries its batch through an append-only ledger, so a recall is a query and an expiry claim is a reconciliation.

xMatix scheme record with the Scheme Slab tab open, showing a slab row with its reward applicability and definition criteria — A slabbed scheme — the kind behind "10+1" bonus units — defined once and applied by rule. From the product documentation (demo tenant, sample data).

Pharma SFA vs pharma billing software — which one you need

Search for pharma distribution software and most results are counter-billing packages for wholesalers. They solve a different problem. The table sorts the two:

Need	Typical pharma billing software	Pharma SFA & secondary sales (xMatix)
Counter billing at one wholesaler	Its core	Not the focus
MR chemist and stockist beats, geo-verified	Not its purpose	Yes
Offline order capture in the field	Not its purpose	Yes
Stockist secondary sales visible to the brand	Inside each installation	Yes, across the network
Bonus schemes priced the same everywhere	Configured per installation	One definition, server-applied
Batch and expiry across the channel; recall by query	Within the installation	Across CFA, stockist and returns

A category comparison, not a review of any named product.

Distributors of medical devices and diagnostics add a second business to the same batch-and-expiry discipline: installed equipment serviced under contract. That is medical device distribution and service management.

The questions pharma sales and distribution teams in India ask.

Is this pharma SFA or pharma distribution billing software?

Pharma SFA and stockist secondary sales. It runs MR beats, field orders, schemes, collections and stockist stock with batch and expiry for a pharma brand and its network; it is not a counter-billing package for a single wholesaler.

Does the MR app work offline in India's low-network markets?

Yes. Calls, orders with schemes and bonus units, and collections are captured offline on the mobile app in market lanes and smaller towns across India, and sync when the network returns.

How are batch, expiry and recalls handled?

Batch and expiry ride on every despatch, order and return through an append-only inventory ledger. Picking honours first-expiry-first-out, near-expiry stock surfaces before it becomes a claim, and a recall returns every location and document that touched the batch.

Are GST invoicing and e-invoicing included for stockists in India?

Yes. Secondary invoices carry GST on the line and generate e-invoices where required, and e-way bills are raised from the despatches that need them — in the same books as the stock and the claims.