PRODUCTS
SalesField SalesCRMRewardsClaimsInventoryProcurementWarehouse ManagementField ServiceServiceSupportTelephony & MessagingFinance & AccountingPayrollExpense ManagementCommercePortalsAnalytics & ReportingData StudioMobile AppSee all products →PLATFORM
Platform overviewApp BuilderAutomationIntegrationsSecurity & GovernanceChange ManagementDevelopersSENSE AI
Sense AI overviewSense AssistSense ControlSense VisionAI StudioTrust & governanceIn Claude & ChatGPTUse casesSOLUTIONS
FMCG & DistributionManufacturing & Dealer NetworksAutomotive & DealershipsPharma & HealthcareConsumer DurablesAgri-InputsBuilding MaterialsService NetworksWarehousing & 3PLFinancial AccountingERP SoftwareIndia GST ComplianceUAE VAT & e-InvoicingSaudi ZATCA & VATAll solutions →01 · WHY YOUR CURRENT STACK CAN'T FIX THIS
The batch is in four systems and traceable in none.
YOUR SFA APP
Counts calls, not custody
It knows the MR visited. It has no idea which batch the stockist actually holds.
YOUR STOCKISTS' SOFTWARE
A hundred islands
Every stockist runs their own package — secondary sales arrive as monthly emails, if at all.
YOUR ERP
Stops at the CFA gate
Primary despatch is booked; expiry returns arrive two years later as a fight about numbers.
YOUR AI TOOL
Reports but can't act
It charts expiry exposure. Someone still has to move the stock that's ageing.
THE OPERATING LOOP
The batch number travels with every transaction.
From CFA to stockist to chemist counter — batch and expiry ride on every despatch, order and return, which is what makes recalls a query and expiry claims a reconciliation.
CFA → CHEMIST
Primary despatchbatch & expiry on every line→Stockist stockFEFO-aware, cover in days→Chemist ordercaptured on the beat, offline→Secondary invoiceschemes & bonus units by rule→Collectionsinvoice-allocated→Returns & recallsby batch — a query, not a hunt
02 · A DAY ON xMatix
Three people. One data model.
THE FIELD REP
Chemist beat → order → collection
Works a planned chemist and stockist beat with geo-verified visits, captures orders offline with schemes and bonus units priced by rule, and records collections against invoices — in market lanes with no signal.
12:40⊘ offline
CALL 14 OF 28 · MEDICAL LANE BEAT
Shree Sai Medicos
Order — 14 SKUs10+1 scheme applied
Collect — INV-2241 overdue 12d→
Outstanding on the screen before the order conversation starts
THE STOCKIST
A real operation, not a reporting duty
Runs stock with batch and expiry, orders on the portal at negotiated terms, and settles expiry-return and scheme claims from line-level evidence — the brand's visibility is a by-product of the stockist's own system.
Claims settle from batch evidence — not from a quarterly argument
THE SALES HEAD
Coverage, sell-through & expiry exposure
Secondary sales by stockist and territory, chemist coverage against the plan, expiry exposure by batch — and Sense to interrogate the lot.
COVERAGE
92%
STRIKE RATE
61%
SECONDARY SALES · 6 WEEKS
Ask Sense: "Where is batch AX-4432 right now?"
A recall is that question, answered in minutes with documents
BATCH, EXPIRY & THE RECALL DRILL
FEFO by default. Recall by query.
Every unit carries its batch and expiry through the append-only inventory ledger — picking honours FEFO, near-expiry stock surfaces before it becomes a claim, and a recall is a batch-number query that returns every location and document that touched it.
Explore Inventory →
GO DEEPER
Pharma distribution, one discipline per page.
Beats, batches, stockists, schemes — each with its machinery explained.
Chemist & stockist beats
Geo-verified calls, offline orders, collections — coverage as arithmetic.
Read the deep dive →
Batch, expiry & recall
FEFO by default; the recall answered as a query with documents.
Read the deep dive →
Stockists & secondary sales
A real stockist operation — visibility as a by-product.
Read the deep dive →
Schemes & collections
Bonus units by rule, claims from batch evidence, credit that gates.
Read the deep dive →
AI agents for pharma
The expiry clock and the coverage clock, watched overnight.
Read the deep dive →
03 · NEED → ANSWER
Every pharma distribution problem has an address.
Compliance, wherever you operate.