Wires and cables, switchgear, fans and lighting in India sell through distributors and retail electrical counters — but the brand on the job is very often chosen by the electrician or the electrical contractor. Electrical products dealer management software has to work both loops on the same records: the dealer loop that moves stock — beats, slab schemes, credit, despatches with GST invoices and e-way bills, collections — and the electrician loop that moves preference — enrolment, purchase evidence, loyalty points in the books and TDS-aware redemptions. xMatix runs both for one field organisation on one platform, from metro distributors to counters in Tier-2 and Tier-3 towns.
The dealer loop
Sales officers work geo-verified beats across distributors and counters, check display and stock, and take orders offline with the season's slab applied by rule — the same definition the dealer portal and the distributor's desk apply. Credit limits are enforced at the order, and collections are allocated to the invoices they pay.
The electrician loop
Electricians and electrical contractors are enrolled on the beat with KYC, linked to the counters they buy through and the sites they work on. They earn loyalty points by governed rule against verifiable purchases — coupon scans and dealer-confirmed invoices — with product weights, caps and validity windows. The points liability sits in the ledger, and redemptions go through an approval workflow with TDS handled in Finance. Contractor and builder jobs can be logged as project sites and followed by stage.
Dealer loop vs electrician loop — what each needs
| Dealer loop | Electrician loop | |
|---|---|---|
| Who | Distributors, dealers and retail counters | Electricians and electrical contractors |
| Field activity | Counter visit, display and stock check, order | Enrolment, meets, site follow-up |
| Commercial lever | Slab and season schemes, credit terms | Loyalty points on verifiable purchases |
| Money and compliance | GST invoice, e-way bill on despatch, collections | Points liability in the ledger, TDS on redemption |
| Measured by | Coverage, drop size, overdue | Active electricians, electrician-linked volume |