Building-materials volume moves through dealer counters that stock three competing brands and reorder from whoever showed up this week. Showing up — planned, equipped, measured — is the whole game. xMatix runs the dealer beat as a discipline: geo-verified visits, offline orders with slabs priced by rule, and scheme settlements that reconcile themselves.
Beats that cover the counter network
Territory officers run planned beats over dealers and sub-dealers with rhythms matched to volume. Visits are geo-verified with stock checks, display checks and issues logged; coverage against plan is arithmetic per officer and territory. The counter that hasn't seen you in a cycle is a list, not a lost account discovered later.
Slabs and tiers, priced identically
Quantity slabs, monthly volume tiers and festival schemes are governed definitions applied the same at every counter — in the officer's offline order and the dealer portal alike, with the server recomputing as authority. Slab attainment is computed from invoices; the dealer's tier is a fact both sides can see.
Settlement from the consumption ledger
Scheme spend accrues against order lines in a consumption ledger with budgets visible during the scheme. Settlements generate from that evidence and reconcile line by line — the quarterly discount argument becomes a short exception list. Collections and credit ride the same visit.
The beat feeds the demand machine
Dealer visits discover project sites and enrol influencers — the same officer, the same app, the demand-side loops fed by the supply-side rounds.
Paint and coatings brands run this same counter network with a painter programme layered on top — see paint distribution and dealer management.
Common questions
How are dealer slab schemes kept honest?
One governed definition prices every channel; attainment computes from actual invoices; and the consumption ledger ties every benefit to its order lines — so tiers, accruals and settlements are facts both parties can inspect.
What happens on a dealer visit?
Geo-verified presence, stock and display checks, an offline order priced with the running schemes, collections against invoices, and any site or influencer intelligence captured — one visit, one record, synced by evening.
Can sub-dealers and rural counters be covered?
Yes — beats extend to sub-dealer networks with the same offline-first app, and coverage against plan is measured identically from the metro counter to the taluka one.
How do festival schemes roll out network-wide?
Defined once with validity windows and eligibility, live everywhere at once, budget burn visible daily — and withdrawn cleanly at the end date without a single counter on a stale price.