Your SFA app
Dies where the dealers are
Built online-first, it stops working exactly where rural coverage stops.
FREE 10-PAGE GUIDE
Six weeks decide the year. Run them as one record.
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Agri-Input Dealer & Distributor Management Software
The season is six weeks long. The dealer is two hours from signal. The credit decision is due today. Run the season like a campaign.
Updated · by Virendra Tagral, Business & Functional Consulting
Bookings paced to the window71% booked · advances inBookings trickle inPace seen at month-end
Fixed
Order taken offlineSynced 18:40 · geo-verifiedOrder on paperKeyed in back in town
Fixed
Credit checked at the orderLimit ₹2.4L · nothing overdueCredit decided by phoneOverdue found off-season
Fixed
Kharif season — week 3
live
Dealer coverage
88%
of planned visits made
Season bookings
71%
of target · advance collected
Overdue >60d
6.2%
of open credit
Demos this week
142
field demos · geo-verified
The season doesn't wait for the month-end report.
Your credit register
A ledger book and a memory
Season credit is extended on relationships — and discovered to be overdue in the off-season.
Your scheme sheets
Recomputed by every RM
Early-bird slabs, advance-booking discounts, liquidation support — each calculated differently in each region.
Your AI tool
Reports but can't act
It charts liquidation lag. Someone still has to move stock before expiry.
Book the season. Work the villages. Collect before the next one.
Agri-input selling is seasonal by nature: advance bookings before the sowing window, dealer and retailer beats during it, liquidation and collections after — one cycle, one system.
The season cycle
now · Season plan
01
Season plan
targets by territory & crop window
02
Advance bookings
early-bird schemesadvances collected
03
Village beats
dealer & retailer visitsoffline orders
04
Farmer demos
geo-verified activities
05
Liquidation
stock at dealers, tracked by batch
06
Collections & returns
before the next season's credit
02 · A DAY ON xMatix
Three people. One season.
THE FIELD OFFICER
Village beat → dealer order → farmer demo
Runs a village-cluster beat that can be two hours from signal: dealer visits with stock checks and orders, retailer calls, and farmer demos logged as geo-verified activities — all offline, all synced by evening.
10:55⊘ offline since 08:20
STOP 3 OF 9 · SHIRUR CLUSTER
Balaji Krishi Kendra
Stock check — 2 SKUs low for sowing weekorder drafted
Demo — hybrid maize plot, 14 farmers→
The whole day queues in the durable outbox — syncs at the highway
THE DEALER
Bookings, credit & liquidation in one place
Books the season early against published schemes, sees his own credit position and dues, and orders top-ups on the portal — while his liquidation and returns are tracked by batch, not by argument.
Next season's credit decision reads this season's behaviour
THE REGIONAL MANAGER
The season, visible while it can be steered
Bookings against target by territory, coverage against the sowing calendar, credit exposure by dealer, demo-to-order conversion — during week 3, not in the post-season review.
BOOKINGS vs TARGET
71%
CREDIT AT RISK
7 dealers
BOOKINGS BY WEEK · SEASON
Ask Sense: "Which territories are behind their sowing window?"
Six weeks is too short to manage by monthly report
SEASONAL SCHEMES & SEASON CREDIT
One scheme definition. Every region prices it the same.
Early-bird slabs, advance-booking discounts and liquidation support are governed definitions applied identically in every order — and season credit is real credit control: limits, terms and overdue gates enforced at order time, with exposure visible per dealer all season.
Explore Rewards & Trade Schemes →
The season, one discipline per page.
Beats, bookings, credit and the agents that keep the window honest.
Village beats & demos
Coverage two hours past the signal, farmer demos on the record.
Read the deep diveSeason schemes & bookings
Early-bird slabs priced identically; advances that reconcile themselves.
Read the deep diveCredit & liquidation
Limits at order time, collections on the beat, liquidation by batch.
Read the deep diveDealer self-service
The counter open all season: orders, credit, claims at 9pm.
Read the deep diveAI agents for the season
Booking pace against the sowing window, watched daily.
Read the deep diveEvery season problem has an address.
Village beats & offline dealer orders
Field Sales & Mobile App
Seasonal schemes & advance bookings
Rewards & Commerce
Season credit & collections
Sales & Finance
Batch, expiry & liquidation tracking
Inventory
Dealer self-service & secondary visibility
Commerce & Portals
GST invoicing & books
Finance & Accounting
Compliance, wherever you operate.
IN DEPTH
How an agri-input season runs on xMatix.
Seeds, crop protection and fertiliser in India sell in seasons — kharif and rabi — through distributors, dealers and village retailers, many of them hours from reliable signal. The selling window is weeks long, credit is extended on relationships, and the scheme sheet changes by region. Agri-input dealer and distributor management software has to run the whole season on one record: advance bookings against early-bird schemes, village beats that work offline, season credit enforced at the moment of order, liquidation tracked by batch, and collections before the next season's credit decision. xMatix does that on one platform, with GST invoicing and e-way bills raised from the same documents.
Book the season, work the villages, collect before the next one
The cycle starts with a season plan by territory and crop window and advance bookings against early-bird slabs, with advances collected and adjusted on despatch. During the window, field officers work village-cluster beats — dealer stock checks and orders, retailer calls, farmer demos logged as geo-verified activities — all offline, synced by evening. After it, liquidation is tracked by batch, returns and collections close the season, and dealers see their own position on the dealer portal.
A season checklist for agri-input software
| Season stage | What the software has to do | Fails when |
|---|---|---|
| Pre-season | Take advance bookings against early-bird slabs; collect and adjust advances | Bookings live in a spreadsheet and slabs are recomputed by each regional manager |
| Sowing window | Run village beats, dealer orders and farmer demos offline | The app needs signal in the villages where the dealers are |
| Every order | Apply season credit limits, terms and overdue gates | Credit is checked after the despatch, or not at all |
| Mid-season | Show bookings against target and coverage against the sowing calendar | The first report arrives after the window closes |
| Post-season | Track liquidation and returns by batch; collect before re-extending credit | Unsold stock at dealers is discovered in the off-season |
COMMON QUESTIONS
The questions agri-input companies in India ask.
Does the field app work in villages with no network?
Yes. Dealer visits, stock checks, orders, collections and farmer demos are captured offline on the mobile app across rural India and queue in a durable outbox, syncing when the officer reaches coverage.
Can early-bird and advance-booking schemes be priced automatically?
Yes. Early-bird slabs, advance-booking discounts and liquidation support are defined once and applied identically in every order — the field app, the dealer portal and the back office — with advances adjusted on despatch.
How is season credit controlled for dealers in India?
Credit limits, terms and overdue gates are enforced when the order is placed; an over-limit or overdue dealer's order is held and routed for approval on the record. Invoices carry GST on the line, and e-way bills are raised from the despatches that need them.
Can liquidation be tracked by batch?
Yes. Stock at dealers is tracked by batch through the season, so liquidation, returns and expiry exposure are visible per dealer and per batch rather than reconstructed after the season.