Personal care and cosmetics brands in India reach the shopper through distributors who serve kirana stores, chemists and beauty retail — hundreds of SKUs, frequent launches and festive offers, and an expiry date on every pack. Personal care distribution management software has to connect the distributor's books to the outlet's shelf: distributor orders, GST e-invoices and stock by batch and expiry on one side; outlet beats, schemes priced by rule, shelf checks and secondary sales on the other. xMatix runs both on one platform, with a field app that works offline in Tier-2 and Tier-3 markets.
The distributor loop
Distributors run on the DMS: outlet orders and GST invoices, stock held by batch with its expiry date, first-expiry-first-out picking, and secondary sales captured at source by outlet and SKU. Near-expiry stock surfaces while it can still be moved, and expiry returns settle as claims built from batch evidence.
The outlet loop
Reps work planned, geo-verified beats across general trade and beauty retail. On each visit they check must-stock availability, facings and displays — merchandising as structured work with photos — and take the order offline with the running scheme applied by rule: the same definition the distributor's billing applies. Where it fits, van sales invoice on the route and reconcile at day end.

General trade vs beauty retail — what each needs
| General trade (kirana, chemist) | Beauty retail | |
|---|---|---|
| Served by | Distributor, often with van sales | Distributor or direct |
| Field activity | High-frequency beat, must-stock check, order | Range and display check, shelf photo, order |
| Commercial lever | Slab and free-goods schemes | Launch fills, range and display schemes |
| Stock risk | Near-expiry at the distributor | Unsold launch stock at the store |
| Money and compliance | GST invoice, e-way bill, collections on the beat | GST invoice, credit terms, scheme claims |

