The dealer loop moves material; the influencer loop moves preference. Building-materials brands win when the same field organisation works both — on the same records.
Contractors, painters, plumbers and masons are enrolled in the field, linked to the sites they run and the purchases they influence. Points accrue by governed rule, liability sits in the books, and redemptions are approved workflows — a loyalty program finance can sign, not a vendor's black box.
Explore Rewards →Counters, influencers, sites and credit — each loop in depth.