A pharma brand's forecast is only as good as its view of the stockist — and most brands see their stockists once a month, through a statement formatted differently by each one. xMatix makes the stockist a first-class operation on the platform: their stock, their orders, their claims — and the brand's secondary visibility as a by-product.
A real operation, not a reporting duty
The stockist runs on the platform: batch-and-expiry-identified stock, portal ordering at negotiated terms, suggested reorders from their own offtake, credit position visible. The system earns its adoption by running the stockist's business — the data the brand needs falls out of the system the stockist wants.
Secondary sales at source
Rep-captured chemist orders, stockist portal orders and stockist billing all flow through the same order-to-cash — so sell-through by SKU, batch and geography is current, not a month old. Primary-versus-secondary divergence (the stuffing and stock-out signal) is a chart; stock cover in days exists at every node of the chain.
Claims settled from evidence
Expiry returns, breakage and scheme claims settle from line-level, batch-level evidence — the claim references the batches and invoices it came from, so settlement is a reconciliation, not a quarterly negotiation that poisons the relationship.
What the brand can finally do
With secondary in the model: replenish stockists from actual offtake, aim schemes where sell-through lags, spot the territory where coverage is fine but conversion isn't — and let the nudges watch the whole chain overnight.
Common questions
Why would a stockist adopt the brand's system?
Because it runs their operation: batch-identified stock, one-tap reorders at their terms, credit visibility, and claims that settle from evidence on a rhythm — not another portal that only extracts reports from them.
How current is secondary sales data?
As current as the transactions — orders and invoices appear when they sync, same-day for connected operations. The month-old statement is replaced by a running view per stockist, SKU and batch.
Can the brand see stock cover across the chain?
Yes — with primary despatches, stockist stock and sell-through in one model, cover in days exists per node, so the territory sitting on twelve weeks while its neighbour stocks out is visible in time to act.
How do stockist claims work?
Expiry, breakage and scheme claims are raised against specific batches and invoice lines and settle line by line — the evidence is already in the system, so disputes shrink to genuine disagreements.